50 of the UK’s press were welcomed to 41 Portland Place on 2^nd June for the Lipton Ice Tea Summer Stories screening.

The creative team from The Persuaders transformed the Ann Rylands Room and Terrace into a summer oasis and guests were treated to Lipton Ice Tea ice lollies and ice cream, a summer barbecue and cocktails created to showcase the refreshing summer drink.

A series of short films were shown to launch Britvic and Pepsi Lipton International’s summer campaign for Lipton Ice Tea.

Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred on a series of London-based events which aim to get Londoners to break from their normal routine and experience their city in a different way. As you may have already seen, the events are supported by advertising, social media activity and experiential sampling.

For more information on Lipton Ice Tea summer events see www.beadaybreaker.co.uk

41 Portland place is the ideal setting for product launches and creative brand events. For more information, drop Maddie a line on [email protected]